Marketing Automation is the most important marketing tool within Zoho. It enables you to set up customer journeys and to configurate smart e-mail campaigns. Other functionalities are to integrate your own website, to collect different sources of leads (e.g., social media or forms), to set up large campaigns using SMS or other send applications, and to follow your leads through lead phases and scores.
Collecting all marketing touchpoints provides an all-inclusive lead overview. The customer journeys contain many optional configurations as adding tags, adding scores, sending back info to CRM, moving customers to different journeys, and activating external webhooks.
